From social distancing to social connection - the challenge of social connectedness is real.
We are certainly moving towards a new “new normal” - especially when, for Hong Kong, many of the restrictions regarding travel and social distancing have only just begun to be relaxed. Approaching the holiday season, the idea of connectedness in our community is more important than you perhaps thought.
Not surprisingly, social distancing has been linked to loneliness and disconnectedness in the community. Research in Science Online Journal showed that lack of social connection is a greater detriment to health than obesity, smoking and high blood pressure
Stanford University states that social connection:
– leads to a 50% increased chance of longevity
– strengthens your immune system( research by Steve Cole shows that genes impacted by loneliness also code for immune function and inflammation)
– helps you recover from disease faster
– may even lengthen your life!
But if you don’t pursue this magic elixir, they also state that you can expect to experience “declines in physical and psychological health as well as a higher likelihood for antisocial behavior that leads to further isolation.”
As things shift in Hong Kong and beyond, we need to proactively reconnect. And yes, we have social media, but though social media played an important role in daily interactions, in-person interactions was still the most common method for social connection, even amid a pandemic.
One of the main reasons the Double Haven Team all stumbled into this industry and created this company is because we want to craft drinks to bring people together. The year 2022 proved to us that amazing drinks could only shine through when shared with friends and family.
These holidays give us the perfect opportunity to order a fantastic case of drinks, invite some friends and family over, then kick back, relax, and spend some quality time to reconnect with our beloved.
‘Tis the season to be hopeful! Let’s wave goodbye to the LeaveHomeSafe app on your phone, and raise our cans for a cracking New Year, together!